Solving the Brand Expansion Riddle

By Pete Canalichio, President of Licensing Brands, TedX speaker 

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Disclaimer: The views expressed within the video are the speakers own and do not necessarily reflect the views of Flowhaven or its partners. Any information on business and practices contained within this video is intended for educational purposes and must never be considered a substitute for individual assessment.

On October 4, 2018, Flowhaven gathered a roster of European brand licensing professionals and enthusiasts and four brand licensing experts from the U.S. to network in Helsinki, Finland. Titled “Insights to North American Brand Licensing and Merchandising,” the event focused on the best practices in the brand licensing industry and the hottest licensing trends in the U.S. marketplace.

One of the speakers, Pete Canalichio, president of Licensing Brands, offered tips on finding the right expansion points to grow your brand licensing program.

Pete is a brand licensing expert, author, and speaker, whose work can be found in numerous global brand licensing markets. In the past, he has worked with a variety, including NASCAR, FIFA, NHL, Coca-Cola, among others.

Pete has an undeniable authority and is regarded as a thought leader in the brand licensing community. He is the best person to ask about the right angle for brand expansion and the marketing power the brand brings to the product through licensing.

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