Disclaimer: The views expressed within the video are the speakers own and do not necessarily reflect the views of Flowhaven or its partners. Any information on business and practices contained within this video is intended for educational purposes and must never be considered a substitute for individual assessment.
On October 4, 2018, Flowhaven gathered a roster of European brand licensing professionals and enthusiasts and four brand licensing experts from the U.S. to network in Helsinki, Finland. Titled “Insights to North American Brand Licensing and Merchandising,” the event focused on the best practices in the brand licensing industry and the hottest licensing trends in the U.S. marketplace.
Michael Melby, director, consumer products, Crunchyroll, shares the best practices and insights about protecting IP in brand licensing.
Michael has over 15 years of experience in licensing, merchandise, and retail. His professional portfolio includes work with companies including VIZ Media, Chronicle Book, and others. Currently, Michael works with Crunchyroll, the world’s largest destination for anime and manga.
As a thought leader in the area of IP protection, Michael is an expert in IP security and its effect on brand relevance