Is your licensing business equipped for the changes?
Brand licensing is an expansive $271.6 billion industry. More and more, companies are realizing that licensing is a must-have rather than a nice-to-have business feature. As a result, the industry is gaining new and more innovative players, with an interest in satisfying all facets of consumer desires.
While it's important to keep a foot in the licensing race, the key sustained success in licensing is skillful promotion. By crafting a program that encompasses the breadth of consumer needs, you can achieve long-lasting and tenable licensing growth.
Is your brand primed for success? Download our ebook to learn tips for growth or simply to refresh your memory of the core functions of the licensing business:
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