Fan Focused Licensing: Strategic Licensing to Harness the Power of Your Brand

By Anita Castellar, CEO Fangirl Consulting and Brand Management


Disclaimer: The views expressed within the video are the speakers own and do not necessarily reflect the views of Flowhaven or its partners. Any information on business and practices contained within this video is intended for educational purposes and must never be considered a substitute for individual assessment.

On October 4, 2018, Flowhaven gathered a roster of European brand licensing professionals and enthusiasts and four brand licensing experts from the U.S. to network on October 4, 2018, in Helsinki, Finland. Titled “Insights to North American Brand Licensing and Merchandising,” the event focused on the best practices in the brand licensing industry and the hottest licensing trends in the U.S. marketplace.

In this keynote, Anita Castellar talks about the best practices for growing a licensed brand, nurturing brand fandoms, and promoting ambassadorship.

During her tenure, Anita has worked with some of the most commercially successful brands in licensing including Hasbro, Disney, and Lucas Film. Among her numerous competencies in brand licensing, she excels at building engaged and loyal brand fandoms.

Are you looking to build strong brand ambassadorship within your brand fandom? Learn how Anita’s experience can inspire you to achieve your goal!

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