Disclaimer: The views expressed within the video are the speakers own and do not necessarily reflect the views of Flowhaven or its partners. Any information on business and practices contained within this video is intended for educational purposes and must never be considered a substitute for individual assessment.
On October 4, 2018, Flowhaven gathered a roster of European brand licensing professionals and enthusiasts and four brand licensing experts from the U.S. to network on October 4, 2018, in Helsinki, Finland. Titled “Insights to North American Brand Licensing and Merchandising,” the event focused on the best practices in the brand licensing industry and the hottest licensing trends in the U.S. marketplace.
In this keynote, Andrew Lawrence, licensing director, Pyramid America, shares his thoughts on securing a match between a great product and a great licensed brand.
Andrew manages brand licensing acquisitions at Pyramid International and has over ten years of experience in negotiating and extending brand licenses. Over the course of his career, he has worked with many recognizable brands including Nintendo, the Beatles, and Deadpool.
Trying to identify the best brand partner for your product? Andrew has you covered! Check out the licensing expert’s top secrets and tips in this video!